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How a Little Innovation Turned into BIG Savings for Rod Helm

Last post 08-01-2006, 11:27 AM by RBell. 0 replies.
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  •  08-01-2006, 11:27 AM 209

    How a Little Innovation Turned into BIG Savings for Rod Helm

     

    Rod Helm, Managing Partner of Grant Writing USA, had a decision to make. Find a way to make RegOnline technology work harder for him - or hire more staff to confirm his seminar attendees. He had already automated the registration process, but he needed one more step to get registrants to confirm their attendance.

    The " Old Way"
    Rod's staff would contact registrants several days prior to the seminar to confirm their attendance. As his business grew, this became a more daunting, time-consuming and expensive task.

    The "New Way"
    At Rod's request, RegOnline created a special merge field (see below) asking registrants to "click to confirm" their attendance, which he includes in the automated reminder email.

    The Results
    Rod's team went from attempting to call 100% of registrants to just 29% because over seventy percent of registrants self-confirmed. Plus, it's not uncommon to experience 100% self-confirmations - without a single phone call!

    The team can now focus in on the "suspect" registrants. This one modification saved countless man hours, the cost of the phone calls and the cost of adding another staff person. Plus, Grant Writing USA experiences a negligible no-show factor meaning fewer refunds, fewer changes and more revenue.

    Adding this time saver couldn't be easier!
    In your reminder email, simply select the merge field "Confirm Registration" from the "Other Merge Codes" drop down menu in the HTML email editor. And be sure to change the default registration status per the guidelines below:

    If you have Registrant Types

    • Change default status in "Registration Types" tab to "Pending" for each type.

    If there are NO Registrant Types

    • Change the default status in Attendee Info tab to "Pending"

    When the registrant clicks the "Confirm" link in the email, RegOnline automatically changes their status from "Pending" to "Confirmed".

    Here's an excerpt from Grant Writing USA's reminder email:

    "Dear (registrant),

    This a reminder that you are registered for the Grant Writing USA event listed below.

    One click is all it takes to confirm your intent to attend: Click Here
    NOTE: The link should only be used to CONFIRM that you plan to attend." 


     





     

     

     


    Ryan Bell
    RegOnline | Web Marketing Supervisor
    rbell@regonline.com
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