Event organizers who get hooked on the ease of having their attendees register online are constantly asking "How can I get more people to register online?"
As an experiment to try to help with that on our end, we added a
"Why register online?" link to our registration forms. In a split test, it increased completed registrations by 1.3%. Not a huge number, but heading in the right direction in solving this challenge.
It also begs the question of what other Why's could we explain further in our communications that will increase conversions?