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Two weeks ago I was talking to a client who was asked "How could we get more attendees to register online?" He said he would love it because it would make their administrative lives so much easier.
Registering
online is so much easier. Easier for your attendees. Easier for you. Easier
also means more success... getting more people to register online vs. offline
will actually increase your attendance. People are more likely to take
immediate action online and more likely to share your event with others. Why?
Because it is EASIER to do both online.
As I gave it more thought, it struck me that a lot
of our clients probably scratch their heads with a similar question.
So, this past week I started digging into some ways to get more attendees to register online.
1. Fully promote the benefits of registering online everywhere that you mention your event. Why Register Online?
2. Give incentives for registering online
3. Create "online only" registration options
4. Send out more emails invites
5. Discontinue paper registration options
6. Provide more information that's available only online
7. Publicize an "online" goal for your event
We will be writing more detailed examples on each of these and then
publishing a whitepaper to share. I'll repost it here when it's done.
In the meantime, please let me know if you've discovered anything on
your own that has caused more of your attendees to register online.
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